For any business on a tight budget, a website template might be their only option. But even those who can afford some of the more premium templates will be missing out on the benefits a bespoke website can bring in the long run.
There might be a number of valid reasons why your business doesn’t have a website. However, without one, you’re probably missing out on some good business. Here are six reasons why you absolutely SHOULD invest in one.
1. It’s your digital storefront
Imagine your website as a shop on a busy street. The name of the street?
Uh…INTERNET STREET!
It's where people take a virtual stroll (or scroll), have a look at what you've got to offer, and decide whether they want to step inside. But here's the kicker: the internet never sleeps. Your website is open 24/7, 365 days a year. So while you're tucked up in bed, your website is still out there hustling and making you that cash money.
2. Reach the masses
Let’s continue the shop-on-a-street example.
When you have a physical store, your custom is limited to those people who decided to get out of bed and go for a wander.
But what about those people who can’t, or don’t want to leave the house? Why would I want to leave the house when I have a comfy sofa and a PlayStation? What about potential customers on the other side of the world?
The internet has no boundaries!
With a website, you can attract visitors from anywhere. Whether they’re from Teesside or Tahiti, anyone with an internet connection is a potential customer.
3. Establish credibility
Be honest - would you trust a company if they didn’t have an online presence? Probably not as much as you would if they did.
Your business isn’t any different.
And NO. A Facebook page doesn’t count. While it’s a very important part of your bigger marketing strategy, anyone can set one up, slap on a profile picture and call themselves an entrepreneur.
It takes a truly distinguished gentleperson to take the time to invest in their online image with a shiny new website, and this will come across to your visitors.
4. Reinforce your brand
The more places people see your branding, the stronger it becomes. And while social media platforms are a great way to get your business out there, they don’t offer many options in terms of customisation.
This is where your website can really promote your brand amidst an ocean of competitors - when a visitor lands on your home page, they’ll KNOW where they are.
5. Provide vital information
This one’s simple.
Without an online presence, your customers might have trouble finding answers to their questions.
What’s on sale today? What time are you open? Where IS the damn place?!
By providing all of this information on your website, customers can simply open it up and check your contact information or the FAQs for an answer.
You could even go further and really soup up your user experience with a chat bot! These madlads can answer questions directly, or guide the user to the specific information they need.
6. MAKE MORE MONEY
I put this in caps because that’s the POINT of a business, right?
Having a website makes it easy-peasy for your visitors to buy stuff. No need to trudge around a shop for an hour trying to find that thing they like in that specific shade of white.
They just whack it in the search bar and a few taps later they’ve treated themselves before they knew what their thumbs were doing.
And this applies to services as well, not just products!
Now imagine expanding this efficiency beyond the constraints of your physical place of business and out to millions of people on the web, and you’ll see that you have the potential to increase your sales exponentially.
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You want a website now, right? I bet you do, you cheeky rascal. That’s what WebSorted is here for! If you think you’d benefit from our services, get in touch and we’ll see how we can help.